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Boost Your Google Adwords Profits With Conversion Optimizer

14 June 2010

We all know about Google Adwords, one of the best ways of promoting your own products through advertising online. If you already have an Adwords account probably you are thinking how you can increase the conversion rate of the e-commerce products you are promoting. Well, If it’s a text link ad may be you are thinking how you can make its texts more attractive; if it’s an image ad may be you want to make it look more beautiful or colorful so that people become more likely to click on that. But you might not know that you can also increase your profits with an Adwords feature called Conversion Optimizer.

What is Conversion Optimizer?

Basically, Conversion Optimizer is an Adwords feature which significantly increases your conversion rate at a lower cost

How Conversion Optimizer Works

1. It monitors your conversion tracking data and see how often each auction leads to a conversion.

2. Based on the performance it determines which auctions will be good to use.

3. It automatically adjusts your bids on a continuous basis. Consequently, your money gets invested for the best auction.

4. It also creates an ad rank on the basis of your CPA bid, quality score and predicted conversion rate.

Benefits of Using Conversion Optimizer

  • It allows you to increase your profits.
  • It is Easy to use.
  • Decrease you time for managing bids.
  • You can enable and disable this feature anytime.
  • Disabling this feature will revert all your campaigns to the previous state.
  • It allows you to get the maximum CPA goals.
  • It is completely free for Adwords advertisers.

To get started with Conversion Optimizer, click here

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2 Comments »

  • Ethan said:

    I’m using Adwords too. But my conversion rate is bad. I’ll have to check this out

  • Eli Stevens said:

    very helpful.

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