Boost Your Google Adwords Profits With Conversion Optimizer

admin — Mon, 14 Jun 2010 06:57:23 +0000

We all know about Google Adwords, one of the best ways of promoting your own products through advertising online. If you already have an Adwords account probably you are thinking how you can increase the conversion rate of the e-commerce products you are promoting. Well, If it’s a text link ad may be you are thinking how you can make its texts more attractive; if it’s an image ad may be you want to make it look more beautiful or colorful so that people become more likely to click on that. But you might not know that you can also increase your profits with an Adwords feature called Conversion Optimizer.

What is Conversion Optimizer?

Basically, Conversion Optimizer is an Adwords feature which significantly increases your conversion rate at a lower cost

How Conversion Optimizer Works

1. It monitors your conversion tracking data and see how often each auction leads to a conversion.

2. Based on the performance it determines which auctions will be good to use.

3. It automatically adjusts your bids on a continuous basis. Consequently, your money gets invested for the best auction.

4. It also creates an ad rank on the basis of your CPA bid, quality score and predicted conversion rate.

Benefits of Using Conversion Optimizer

It allows you to increase your profits.

It is Easy to use.

Decrease you time for managing bids.

You can enable and disable this feature anytime.

Disabling this feature will revert all your campaigns to the previous state.

It allows you to get the maximum CPA goals.

It is completely free for Adwords advertisers.

To get started with Conversion Optimizer, click here

Caffeine:The New Google Web Indexing System

admin — Sun, 13 Jun 2010 06:43:19 +0000

Google has announced its new web indexing system called Caffeine. The good thing about Caffeine is it provides 50 percent fresher results for web searches than it used to do before. Certainly this would be good for the people who update their blogs regularly with new content. As Caffeine indexes blog posts or pages faster, anyone who is searching for information in the web will find links to relevant content much sooner now.

The reason why Google has build their new search indexing system is to help people find the latest relevant content and meet their expectations. People always expect good search results from Google. There are many blogs out there who are already outdated with information. But they just come in the first page because their blogs were established earlier. So even if a new blog has reliable information it might not come in a good place in the Google search results.

With this new web indexing system Google analyzes the web in small portions continuously and update the search index. Whenever it finds any new pages or new information on an existing page, it adds those to the index instantly. So users get fresh search results of new contents quickly where the old indexing system of Google were divided into some layers; some of which were refreshed faster and some slower. But the main layer used to update in every couple of weeks. So it had to analyze the entire web to update a layer of the old index which means there was a delay in indexing a page or post after anyone publishes any new content.

Here is a good video by Matt Cutt, the head of the Google search engine quality and webspam team explaining how the Google web indexing system works-

Now that the page indexing is faster and relevant, it’s good to keep an eye on updating the website regularly with new content. That way it will be more likely to get a good position in the Google search result and consequently it will also increase website traffic.

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